"Businesses that outbehave their competition outperform their competition. Values guide behaviour."
- Dave Clare
PURPOSE tells us our WHY. It identifies the problem we are passionate to solve for our customers. Purpose tells us why we get out of bed every morning.
VALUES tell us what makes us unique in HOW we choose to think about solving that problem. How I think determines how I act. Values tell us HOW TO behave in our organisation.
Purpose is why the customer buys.
Values are why they buy it from you.
If you want to serve more customers than your competitors, then you need to outbehave them.
The one true lasting competitive edge you have over your competitors is your ability to capture the spirit of your people through your PURPOSE and VALUES.
Are you living, leading and loving your values?
If you aren't, then why would you expect your team too?
Get your values right.
I'm here to help if you need a hand.
Prophet for Purpose Join my purpose-driven community at www.daveclare.com