Your website should be both attractive and user-friendly. But be careful when choosing what features to include on your site - you might be surprised at what elements can actually turn away a potential customer.⠀
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Here’s the web design don’ts, from @forbes.⠀
1. Video autoplay. "Autoplay video just annoying. It’s the modern-day pop-up. If you make a compelling video and market to it, people will play it."⠀
2. Intrusive pop-ups. "It’s helpful to have pop-ups, especially to let visitors know they can talk to someone or ask a question, but when it keeps appearing on every page or with every scroll, visitors start to get frustrated."⠀
3. Video backgrounds on the homepage. "It’s incredibly distracting and takes people away from your call to action. Just don’t do it."⠀
4. Dropdown menus. "Dropdown menus with a menu that disappears are the worst. Keep the dropdowns in the sidebar, so customers always know where they are in the website."⠀
5. Slow-loading, large images. "You need to be sure to avoid large-file-size images and, sometimes, sliding images. A slow-loading site may cause visitors to quickly click away."⠀
6. Surprise interactions. "You start reading or scrolling, and then you’re hit with an advertisement, graphic, video or mailing list sign-up form. Not only do these interactions disrupt users, but they also feel pushy and borderline scammy."⠀
7. Autostart audio. "Having the sound on with any video content or pop-ups can create a horrible user experience."⠀
8. Continuous scroll. "Avoid continuous scrolling on websites.⠀
9. Too many calls to action. "When your site has too many calls to action, customers get confused on where they need to click next. Instead of being persuaded to click on your buttons, many will simply become overwhelmed and leave."⠀
10. Desktop-centric design. "Try avoiding the creation of too many pages and too much content per page."⠀
11. Too much text. "Websites don’t need paragraphs of flowery language. Websites are a tool. Get to the point, keep it simple."⠀
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