Israeli personalised online video platform organization SundaySky has introduced that it has sold management in the corporation to US personal fairness business Clearhaven Partners. At the exact time SundaySky has declared that it is laying off 13% of its workforce totaling 24 workers in Israel, the US and Japan.

SundaySky’s announcement is slender on information but suggests that Clearhaven Associates will make investments above $100 million in the organization with some of the revenue heading to present shareholders to obtain a stake of additional than 50% and some into the firm’s coffers for long term expense.




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This quantity is significantly under the $280 million valuation that SundaySky planned at the commence of the 12 months to obtain in a Tel Aviv Stock Exchange IPO. The firm was reportedly by now drawing up its prospectus and hoped to increase $70-100 million.

SundaySky was founded in 2007 by president and CPO Shmulik Weller and CTO Yaniv Axen. Since 2017 the firm’s CEO has been an American – Jim Dicso. The company has elevated $75 million to date from buyers such as Viola Ventures, Comcast Ventures, Classic and NTT Docomo.

SundaySky makes it possible for corporations to generate personalized video clips for their prospects which includes personal specifics of the shopper from their identify and the use they make of products. So an insurance coverage enterprise can make their annual report out there to all clients in a clip that includes specifics about the client. Similarly on the web ecommerce firms can produce a video about diverse merchandise but working with the similar overall clip – a new characteristic that SundaySky released only very last yr.

In accordance to details released at the stop of final yr, SundasySky had annual recurring income (ARR) of more than $40 million in 2021. The firm’s small business design is crafted all-around annual subscriptions for its software.

A single of SundaySky’s rivals is Israeli organization Idomoo, which held an IPO on the TASE final calendar year at a firm valuation of NIS 344 million but has considering the fact that seen its share price tag drop by 80%. Idomoo had earnings of $13.1 million in 2021.

Published by Globes, Israel company information – en.globes.co.il – on July 11, 2022.

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