IAS Expands Partnership with TikTok to Measure Viewability and Invalid Traffic Globally2 min read
SINGAPORE, Could 10, 2022 /PRNewswire/ — Integral Advert Science (Nasdaq: IAS), a world-wide chief in digital media high quality, nowadays announced further providers to its partnership with TikTok. IAS will now be equipped to evaluate viewability, invalid traffic (IVT) and app-amount brand name basic safety, enabling brand names and agencies globally to successfully watch the good quality of their media purchases on TikTok’s platform.
“We are psyched to present marketers an significantly detailed established of IAS Media Quality Alternatives to deal with their promotion strategies on TikTok,” explained Lisa Utzschneider, CEO, IAS. “It is additional crucial than ever for marketers to interact with users on social platforms and be certain that their advertisements look next to model secure & suited content on a world scale. We are thrilled to deliver a holistic remedy on TikTok and present new ranges of transparency and precision for these strategies.”
IAS will now provide advertisers with trustworthy, 3rd-bash measurement run by the Open up Measurement Software package Improvement Kit (OM SDK), offering entrepreneurs final transparency and self-confidence about marketing campaign functionality. Governed by the IAB with IAS remaining a founding member, the OM SDK is developed to aid clear 3rd-get together viewability and verification measurement for adverts served to mobile apps and open world-wide-web environments. IAS is thrilled to spouse with TikTok, a person of the biggest information platforms, to bring the OM SDK integration on their platform, primary transparency in the walled backyard garden place. In addition, the providing will give granular reporting with 24/7 obtain to the IAS Signal UI, making it possible for advertisers to take motion and continue to be informed on campaigns. By partnering with IAS, entrepreneurs now have accessibility to an more and more complete set of options to control their advertising strategies on TikTok.
“We’re thrilled to build on our partnership with IAS and introduce new options that give brands the self esteem to scale their businesses and audiences on TikTok,” stated Melissa Yang, Head of Ecosystem Partnerships, TikTok. “Through this expansion, brand names and advertisers all-around the environment will have entry to IAS viewability measurement to monitor the high quality of their strategies on our system. We’re enthusiastic to see how this will usher in new amounts of transparency and success for our clients.”
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Resource Integral Advertisement Science (IAS)