4 Ways To Build Your Own Content Marketing Dashboard
Build the right content dashboard for the right audience Before you dive into creating your dashboard, think about who needs to know what. While content marketers will need to: Track…
Stop Writer’s Block, Imposter Syndrome, and Other Content Fears
Yes, writing is hard. When writing for content marketing, the process becomes even more challenging. You have no time to sit and wait for inspiration or the muse to help…
Creating Content Just Got 84 Hours Faster
Here’s one thing most of us agree on … creating content is time-consuming. Last month, I spoke to a bunch of Buffer fans and found that 71 percent wanted a…
How B2C Marketers Can Use a B2B Content Marketing Approach
This article was originally published on Spin Sucks.
Create Influencer-Driven Content that Attracts Qualified Prospects
When you think about who is influential in your industry, you likely think about professional influencers first. These are the consultants, public speakers and authors, the ones who give keynote…
Finding Your Voice And Using It To Make Ridiculously Good Content
Marketing Podcast with Ann Handley In this episode of the Duct Tape Marketing Podcast, I interview Ann Handley. Ann is a Wall Street Journal bestselling author focused on helping businesses…
Digital Marketing And Helpful Content: Why It Matters
Content is the primary key to successful digital marketing. But if it’s not helpful content, it isn’t helping your search engine rankings. Written content, whether webpage copy or business blog…
A 13-Part Manifesto For Creating a Kickass Content Brief
6. State your structure & subheading demands As readers, we skim through article subheadings and intro sentences, to check whether they’re worth our time. In fact, according to Hubspot, nearly…
Hiring Questions for Content & Social Managers
Facebook Twitter LinkedIn The hiring process can be a drag. If you’re wondering how to manage the continuous growing pains of your ever-expanding business, or are scratching your head about…
Content Strategy that Saves the Day
It’s entirely understandable that companies and content marketers alike can find themselves in a creative rut. You have a content and editorial calendar, a steady content strategy and you’re developing…