Automating Your Conversion Funnel: DOs & DON’Ts
It takes time to nurture, generate, qualify, and convert leads into happy customers. An optimized conversion funnel process is an essential tool for marketers hoping to increase sales, but reducing…
How to Increase Your Contact Form Conversion Rate
Contact forms are a very familiar point of contact between business and customer, webpage and user. We meet them all the time, but do we ever stop to interrogate what…
The Most Important Business KPIs. (Spoiler: Not Conversion Rate!)
I was reading a paper by a respected industry body that started by flagging head fake KPIs. I love that moniker, head fake. Likes. Sentiment/Comments. Shares. Yada, yada, yada. This…