Partner Ops: The forgotten ops that’s suddenly thriving in the ecosystem era
tl;dr — The State of Partner Ops and Programs is a “must read” report for martech. A month ago, I wrote about how channel, partner, and ecosystem tech is one…
Meet our new partner: Leadoo
We’re really proud to announce our latest partnership with Leadoo Marketing Technologies. Whether you’re a B2B or B2C brand, many customers are now digital native buyers, demanding a more personalised…
Channel, partner, and ecosystem tech is one of the hottest categories in martech today
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech…