These Webinars Help Your Small Business12 min read
SCORE Chester and Delaware Counties is offering the following free webinar events in May.
On Wednesday, May 11, you are invited to join the webinar, “Launching Your eCommerce Store the Right Way.
The webinar, 10 to 11 a.m.., will be hosted by Joshua Irons, CEO of River Avenue Digital.
The future of eCommerce is incredibly bright, especially in these changing times. But, starting an eCommerce business and launching your store can be stressful and demands many steps and decisions that need to come together at the right time.
Whether you want to build your own eCommerce website or work with an experienced web developer, this webinar will cover the steps and decisions needed to launch your online store the right way.
This presentation will get you off to a powerful start. In this webinar, we will talk about:
- selecting the right platform to build your store
- marketing your store correctly
- making sure you’ve considered the logistics of inventory and shipping.
You will end up with a roadmap to follow for success that will help you save your business a lot of time, money, and headaches.
About the presenter:
Josh Irons is the CEO of River Avenue Digital, a digital-first, full-service marketing agency that helps small businesses find new clients and build relationships with their current clients. A seasoned leader and dedicated mentor of talent, he has more than 20 years of experience using digital and offline marketing tactics to grow brands and revenue for both small and large companies.
This program is being presented in partnership with The Chester County Library.
Reach Customers Online With Google
Learn how Google Search works and the ways people might find your business online. In this Thursday, May 12, noon to 1 p.m. workshop, you will be taken through the latest Google tools and search engine optimization strategies for building your online presence and engaging more customers on Google.
Topics covered include:
- Google Search & SEO
- Google My Business
- Smart Campaigns
- Google Ads
During this webinar, we will discuss:
– How Google works
– Improving your website’s visibility in Google’s organic search results, on all devices
– Introduction to free tools to help your business appear online
– Google Business Profile and being found on Google Search and Maps
– Advertising your business on Google
Hosted by SCORE Lancaster-Lebanon, SCORE Chester & Delaware Counties, Susquehanna SCORE, and Grow with Google.
SCORE Presenter Frank P. Farmer: How to Start and Operate a Small Business
On Thursday, May 12, 6 to 7:30 p.m., you can participate in a free webinar by Frank P Farmer, “How to Start and Operate a Small Business.”
This webinar reviews:
- business planning
- selecting a business organizational structure
- fictitious name registration
- hiring employees vs. independent contractors
- obtaining tax identification numbers and other related topics (as time permits)
You have come to the right place if you are in the early stages of thinking about starting a small business, or even, if you have started up your business, and realized you missed a few things.
If you are thinking about “becoming your own boss” this is a chance to get an overview of the things you need to know.
Join Frank P. Farmer, Jr., in a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
About the presenter:
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square, but providing services throughout the Delaware Valley region, Frank’s practice, concentrates in the area of small business transactions, which includes the representation of individuals and business entities; starting, operating and/or buying/selling small businesses.
His services include, but are not limited to, incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses, conflict resolution and problem-solving.
Boom! Explode Your Business by Getting Clients With Bigger Budgets
On Thursday, May 12, 1 p.m., bestselling author and USA TODAY’s small business columnist Steve Strauss will show you how and where to find bigger, better, and higher-paying clients and customers.
Time is money for business owners, especially start-ups and solopreneurs. That’s why it is important to know how to attract high-paying clients who will give you the most significant turnaround on your investment.
In this valuable webinar, Strauss will show you how to:
- Pitch to high-paying clients
- Convince them to say yes
- Landing a high-paying client can lead to more high-paying clients
About the presenter:
Recently named by SCORE as the country’s leading champion of small business, Steve Strauss is a bestselling author and USA TODAY’s senior small business columnist.
An attorney, entrepreneur, speaker, and influencer, Steve’s books have been translated into eight languages and his “Small Business Bible” is one of the bestselling small business books of all time. His new book is “Your Small Business Boom!”
Steve is often tapped to be a brand ambassador for companies such as Visa, Yahoo, PayPal, and Microsoft. Whether it’s blogs, videos, podcasts, live streaming, e-books, webinars, or other digital media, his company, The Strauss Group, creates cutting-edge content for everyone from Fortune 500 companies to small non-profits. You can learn more about Steve at MrAllBiz.com.
Quick Ways to Improve Your Website: A Better User Experience and More Conversions
On Tuesday, May 17., from 2 to 3 p.m., learn 18 key ways to ensure that you are providing the best “user experience” possible for your website visitors and potentially driving more conversions in the process.
Join presenter Mike Simays to learn how to improve your website’s user experience.
You only have a few seconds to grab the attention of your website visitors and convince them to stick around.
That first impression can be the difference between getting a new customer – or not! Your website should be professional, trustworthy, and address the needs of your customers.
Whether you have an existing website or are in the process of developing a new one, implementing these valuable tips will ensure a better and more engaging user experience for your customers.
Mike Simays owns Customer Journey Pros, a digital marketing agency in Chester Springs.
He specializes in Google advertising, website development, copywriting, and general marketing support to small businesses and nonprofits.
He is also experienced in maximizing customer engagement through marketing automation, search engine optimization, conversion rate optimization, customer relationship management, and website design.
Mike has a Marketing degree from the University of Vermont with additional professional development through the University of Illinois and Penn State University.
This program is being presented in partnership with The Tredyffrin Library.
Your Road to Success–How to Create a Business Plan
On Tuesday, May 17, learn why creating a business plan is an important first step in starting your business.
Are you thinking about starting a business? It all starts with a good plan. But what is a business plan? Why do you need one? What does it need to include? These are important questions that can help set you and your business up for success.
In this webinar, Jania Bailey, CEO of FranNet will answer these questions and help you think about how you approach your business plan. Her organization has helped thousands of people make the leap from Employee to Entrepreneur.
In this webinar, you will learn:
- We will cover the necessary information for an effective Business Plan
- Who will request to see the Business Plan
- Why you need a well thought through Business Plan
About the presenter: Jania Bailey, CFE, is the CEO of FranNet, the most respected voice in the franchise consultant industry in North America. Bailey has more than 30 years of experience in the banking and franchise industries. Bailey served for 6 years on the Executive Board of Directors for the International Franchise Association (IFA) and currently serves as Chair of the IFA Membership Committee.
Expert Insights for Asian Americans and Pacific Islander Small Business Owners
On Thursday, May 19, in celebration of AAPI Heritage Month, we are joined by three speakers who will be sharing tips, strategies, and information that can help grow your business.
The Asian American and Pacific Islander community play an integral role in America’s small business economy. In celebration of AAPI Heritage Month we are joined by Carlton Chen, Leland Dear and John Xu.
These experts will be sharing tips, strategies, and information that can make a real impact on AAPI business owners.
In this webinar you will learn:
- Five benefits to starting your own business
- Loan programs available to you and how to apply to them
- Why it is essential to retain a business lawyer
About the presenters: Carlton Chen
Carlton is a SCORE Mentor and SME in corporate and business law. He is a general practice lawyer at Kurien Ouellette LLC in Connecticut and Jia Law Group P.C. in New York, and handles acquisitions, employment, real estate, and litigation for his law firms’ clientele.
He also is a business development consultant to Chinese healthcare clients. Carlton began his legal career at the Federal Trade Commission and previously was a lawyer at a large Connecticut law firm and Fortune 500 corporations, as well as vice president, general counsel & secretary at a major U.S. defense company. He earned a BA in economics from Columbia University and a JD from New York University School of Law. He is a member of the New York and Connecticut Bar.
Presenter: Leland Dear
Leland has over 33 years of experience in the California Bay Area with retail, restaurants, real estate and now retirement. He is a Volunteer for East Bay SCORE, Alameda CERT, CAL Parents Ambassadors and Red Cross.
Leland also has experience mentoring startups on how to create a business plan, identifying problems in sales strategies, developing a business team, and buying real estate and property management.
Presenter: John Xu
John Xu has over 25 years of combined public and private sector experience in small business banking and lending, global business management, international trade, supply chain management, export finance and insurance.
Currently, Xu works as Lender Relations Specialist and District International Trade Officer at Connecticut SBA District Office. His job is to train the lenders on SBA 7 (a) and 504 loan programs, SBA loan underwriting, servicing and guarantee purchase, in addition to small business counseling.
How to Gain More Customers with a LinkedIn Company Page
Join a LinkedIn presentation with live demos Thursday, May 19, 6 to 7 p.m., if this sounds like you:
- Need to know how to build your LinkedIn company page?
- Want details on how to create your banner and logo images?
- Understand the differences from your personal profile?
- Learn about special features you can use
- Need strategies and tips to leverage your company page to:
- Build awareness?
- Gain authority?
- Grow your business?
- Would you love some free analytics?
- Know how to engage your employees?
Join for a presentation with live demos so you leave with takeaways and actionable items whether you are a solopreneur, consultant, small business owner, side gigger, or are thinking about becoming one.
About the Presenter
Lynne Williams, Ed.D. is a SCORE workshop presenter and the Executive Director of the Great Careers Groups, which provides career education and networking as a 501(c)3 nonprofit.
Lynne writes ATS resumes and LinkedIn profiles. As a weekly blogger, she is also a contributing author to Find Your Fit: A Practical Guide to Landing the Job You Love along with the late Dick Bolles, the author of What Color is Your Parachute?. Connect at www.linkedin.com/in/lynnewilliams and on Clubhouse @LynneWilliams and visit the website. The organization was #1 on the Philadelphia Business Journal’s Business Networking Associations in Dec 2020. Upcoming speaking topics: http://bit.ly/CareerTopics
Introduction to Payment Processing
On Tuesday, May 24, 10 to 11 a.m., this webinar will take the mystery out of payment processing and show you that there are choices on how to protect your business while saving money.
Topics to be covered:
- Payment history “Credit cards? Who thought of that?”
- Payment process “Who and What makes a payment work”
- Payment pricing models “Be aware of your transactions costs”
- Payment options “Take payments where your customers want to pay”
About the presenter
David Pomeroy has been in the communication, print, email, and fintech profession for 25+ years. He currently holds a position with BKZ Consulting Partners as a Business Development executive. Day-to-day practices lead him to secure new business, support existing customers, partner with great organizations, and answer the phone. David holds multiple technology degrees and certifications.
You Created a Business Plan. Now What?
On Tuesday, May 24, having a business plan is the first step to starting your own business. In this webinar, you will learn the next step, how to execute your business plan.
In this webinar, expert business coach Jennifer Dawn will guide you in creating a powerful, one-page action plan you can use to execute your business plan.
Having a plan is highly useful because it helps you to be focused and clear about your business. However, all the planning in the world means nothing if you don’t know how to execute.
In this hands-on workshop, you will learn:
- The key elements to creating a business plan.
- How to break down your business plan into actionable steps.
- How to measure results and know if your business plan is working.
- Simple strategies to stay on track and avoid getting overwhelmed.
Come prepared with a pen and paper, as you’ll walk away with an action plan you can execute immediately.
About the presenter: Jennifer Dawn is a Business Coach and founder of Best Planner Ever. She began her entrepreneurial career selling apples off her grandfather’s tree because a lemonade stand was so “yesterday.” She’s a serial entrepreneur who has grown two multi-million dollar businesses, is a successful speaker and author.
Jennifer serves high-achieving entrepreneurs through private business coaching and hands-on workshops. She is a master at setting and achieving goals, problem-solving, profitability, and cash flow.
Using YouTube to Grow Your Business
Let’s talk about YouTube! Are you thinking of creating a YouTube Channel? Are you currently using YouTube for your business?
Not sure how to get started or how to build your channel? Join this webinar on May 25, 10 to 11 a.m.
Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.
This webinar will discuss
- Why you should have a YouTube channel
- How to set up a YouTube channel
- What’s important to fill out when uploading a video
- Having good creative and how to target and measure the results
- Hands-on demo of features discussed during the webinar
Join Grow with Google trainer Randi Penfil for this hour-long webinar.
Hosted by SCORE Lancaster-Lebanon, SCORE Chester & Delaware Counties, Susquehanna SCORE, and Grow with Google.
How to Find Grant Opportunities for Your Small Business
On Tuesday, May 31, learn about the small business grant landscape, the different types of grants, what you should consider and how to apply for funding.
The pandemic and economic relief efforts have led to more grant opportunities than ever for the nation’s small businesses. With the main federal relief programs now over, small businesses are seeking out other funding opportunities that may be available to them.
In this workshop, we will help you understand the small business grant landscape, things to consider, where to find funding and more.
- The different types of grants available to small business owners
- Tips for crafting your grant application
- Other free and low-cost capital options for your business
- Question and answer period
About the presenter: Brian oversees Small Business Majority’s Entrepreneurship Program and Venturize platform, which deliver key education and resources to entrepreneurs seeking to start and grow their business.
He builds partnerships with organizations that serve small business owners, manages content development for Small Business Majority’s educational programming, and oversees the development of Venturize, the nation’s one-stop hub for entrepreneurs, including the website’s MatchFinder tool, which connects small business owners to mission-driven lending partners.
Brian also leads the organization’s research activities, which include ongoing surveys of its vast network of business owners, national opinion polling, small business owner focus groups, and external and economic data analysis. He helps collect and monitor organizational impact data and metrics.
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals.
Make a difference as a SCORE volunteer
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE by clicking here.