It is really been approximately a 12 months since the coronavirus pandemic upended our lives. A year when we embraced new practices (curbside pickup) and technologies (Zoom) and observed solace in outdated pastimes (gardening and baking). Many behaviors and choices we’ve adopted will endure extensive just after the crisis eases, which opens opportunities if you’re considering of launching a small business or side gig in 2021.

Business owners holding their products, Next Avenue
Seth and Mark Samuelson are reaping revenue from the gardening trend   |  Credit history: courtesy of Seth and Mark Samuelson

So, what are the vital trends you could profit from?

In 2020, purposes for new enterprise tax IDs actually rose at the speediest rate considering that 2007.

Down below are 4 I realized about in a latest webinar from Score (the nationwide tiny-organization mentoring system affiliated with the U.S. Tiny Small business Administration) presented by Rieva Lesonsky, CEO of GrowBizMedia. Alongside with every development, you are going to discover my ideas of linked small business opportunities and resources.

Trend #1: More Us citizens are starting up firms. In 2020, purposes for new business enterprise tax IDs actually rose at the speediest price because 2007.

Option: As Kerry Hannon not too long ago wrote in her Subsequent Avenue submit, “Clever Transfer for Your Property Enterprise: Using the services of a Digital Assistant,” new entrepreneurs (particularly one-human being retailers) normally flip to freelancers and consultants to aid run, handle and grow their ventures. The people today they seek the services of may be bookkeepers, digital assistants, business enterprise coaches and the like.

“By contracting for these services instead of using the services of immediately, entrepreneurs lower fees, and in quite a few cases, obtain entry to insights from greater high-quality talent,” says Jon Eckhardt, a professor at the College of Wisconsin’s Entrepreneurship Science Lab and Editor in Main of Entrepreneur and Innovation Trade or EIX (comprehensive disclosure: EIX and The Richard M. Schulze Loved ones Basis support fund Next Avenue).

LinkedIn’s report of the prime 15 in-desire jobs for 2021 involves 4 work in this category: info material creator company development and product sales experts electronic advertising industry experts and skilled and particular coaches.

How a great deal you’d gain beginning these a supporting business enterprise depends on a variety of elements, together with your ability level, marketplace and many years of expertise. For example, ZipRecruiter states work-from-home virtual assistants receive $67,115 a year, on ordinary, but some make as considerably as $130,000 or as very little as $15,000.

Operating as a freelancer or consultant can be specifically worthwhile for gurus about 50, who convey a life span of knowledge to their clientele, but in some cases wrestle to land comprehensive-time work. Quite a few unbiased consultants charge $100+ for every hour these with specialised skills can command significantly much more.

“A great external consultant will not only accomplish the perform, but will also add benefit by leveraging their expertise,” says Eckhardt. “For example, a deal bookkeeper, accountant or CFO should be able to improve the organization as they complete their simple contracted functionality.”

To understand more about starting an entrepreneurial assistance organization, verify out the quite a few exceptional training means on

Pattern #2: Gardening is blooming. The pandemic designed a new technology of gardening fans. Seed provider Burpee reported the greatest product sales in its 144-12 months background previous spring. And the gardening craze just isn’t very likely to wither at any time before long. In accordance to a drop 2020 study by Axion Advertising and marketing, 86% of owners who had been gardening explained they prepare to keep at it in 2021.

Opportunity: The increased desire in gardening is driving need for gardening-associated companies. Solutions include things like training a gardening class, working a garden treatment service or giving landscape consulting solutions. To get a feel for what is actually possible, look at out the New York Botanical Gardens on the net catalog in which you will uncover a wide variety of courses to support you get launched in this fertile discipline.

One more chance from this advancement trend: Sell a gardening item or accent. As an instance, the father and son team Seth and Mark Samuelson, of Coupland, Texas, have seen revenues for their SeCa Hose Holder (a palms-free resource that assists people today steer clear of bending down though gardening) soar by 300% because 2019. 

“With individuals paying far more time at residence in excess of the pandemic, lots of turned to gardening and located the SeCa Hose Holder to be the great addition for them,” states Seth.

Wedding planner setting up, business trends, Next Avenue

Credit history: Getty

Pattern # 3. Below occur the brides! The wedding sector is projected to rebound in 2021 after a dismal 2020 due to pandemic cancellations and postponements. But since numerous traditional marriage ceremony venues have a backlog of reservations, some recently engaged couples will choose for more intimate celebrations of 50 men and women or considerably less, also recognised as “microweddings.”

On the other severe, some couples who privately wed last yr are arranging “sequel weddings” in 2021 — larger celebrations that showcase their first marriage ceremony eyesight.

Chance: No matter if their weddings will be personal or extravagant, most couples want to make the day excess specific. That suggests a likely greater demand this calendar year and following for marriage ceremony sellers which include photographers, wedding planners and caterers.

Kathy Kristof, editor of, advised me she is seeing a good deal of demand from customers for wedding day photographers on her website. She advises having gain of the “invest in regional” craze by announcing your providers on free of charge community internet sites, these kinds of as Nextdoor. “This is notably attractive suitable now for the reason that a great deal of buyers are freshly fully commited to assisting their area companies survive,” Kristof explained.

There are limitless techniques to income from your love of pets, like as a pet sitter, canine walker, groomer or trainer.

A different way to gain from the weddings craze: If you possess a house that could be rented for a tiny reception or milestone celebration, Kristof recommends giving it up on websites like PeerSpace or ThisOpenSpace. Of program, you’ll only want to do this after you’ve been vaccinated and, if you live in a amazing local weather, in the summer season or tumble months when it can be held outside.

“Be sure to test into city polices and zoning requirements,” warned Kristof. “The town of Los Angeles, for example, has famously threatened to convert off utilities to sites that let gatherings of a lot more than ten individuals” all through the pandemic.

Pet adoption shelter, small business trends, Next Avenue

Credit: Adobe

Trend #4. Pet adoptions are surging. In accordance to the American Animals Product Association, U.S. sales for pet food items, supplies, vet treatment and other providers ended up believed to be a whopping $99 billion in 2020.

Option: There are endless strategies to financial gain from your enjoy of animals, including as a pet sitter, pet dog walker, groomer or coach. You can open up your possess company or freelance on an “as-desired” basis by signing up with a single of the online platforms that list pet-care work opportunities, this kind of as The typical canine walker earns $20 an hour according to

To learn much more about possibilities and teaching plans in the pet business, consult or

(This posting is element of America’s Business people, a Following Avenue initiative produced doable by the Richard M. Schulze Family Foundation and EIX, the Entrepreneur and Innovation Exchange.)

Photograph of Nancy Collamer
Nancy Collamer, M.S., is a semi-retirement coach, speaker and writer of 2nd-Act Careers: 50+ Methods to Earnings From Your Passions During Semi-Retirement. You can now down load her cost-free workbook referred to as 25 Strategies to Support You Establish Your Great Next Act on her web page at (and you may also receive her absolutely free bi-month-to-month newsletter). Read Much more