DFMs to sharpen returns through indexation
South Africa’s discretionary fund managers (DFMs) are expected to focus on passive indexation and alternative passive strategies, also called enhanced...
Business & Finance
How To Develop Buyer Personas: A Crash Course
Facebook Twitter LinkedIn I often say knowing your customers well is a marketer’s superpower. To articulate how well you know...
Congress has gotten involved in the Ticketmaster-Taylor Swift fiasco : NPR
NPR's Leila Fadel talks to Anne Steele of The Wall Street Journal about Ticketmaster bungling the ticket release for Swift's...
The Top 5 Law Firm Website Design Trends for 2021
Your website needs to reflect your authority and expertise, while properly representing your professionalism and brand. That’s why it’s important...
What Is Neuromarketing? How to Use It in Your Marketing Strategy
The human brain houses many thoughts and emotions. (more…)
Think three times before you customize
When marketing software doesn’t do exactly what you need it to do, you’re faced with a choice: Buying something that’s...
5 Predictions for the Digital World in 2023
Lucky number eight! 2023 is the eighth year in a row we’ve written this post, which peers into the future....
Balancing Agility And Standardization – Innovation Evangelism
Simon Jarke is the Head of Corporate Digital Business Innovation at Freudenberg, a family-owned global technology group headquartered in Germany...
What is an Email Drip Campaign (and Will It Attract More Customers)?
An email drip campaign is a series of pre-written emails that are automatically sent to a customer or prospect over...
5 Rules to Make Customers Love Your Business – Business Tips & Advice
Attracting paying customers is what separates entrepreneurs from entrepreneurs. Ask any entrepreneur and she will tell you that getting customers...
