How to (Really) Compete in Facebook Ads: The 9-Point Playbook
If you’re going to spend money on Facebook ads, you’re going to want to do what’s in your control to make that investment worthwhile. That is, not merely “running campaigns”…
Neurodivergency in B2B Marketing: Kryptonite or Superpower
In recent years, the term “neurodiversity” has become more and more commonplace. It is the idea that there is not just one “normal” way to think or learn, think, process…
Real Thought Leadership is Rare, but Worth the Effort
When was the last time you read or listened to something that truly changed your mind? That’s what real thought leadership should do — challenge what we believe, or at…
CouriersPlease CEO forecasts logistics industry challenges in 2023
The CEO of parcel delivery business CouriersPlease argues that despite the transportation and logistics sector’s potential for growth and success, external factors like inflation and supply chain disruptions this year…
4 things to deep dive on before choosing Power stocks
A little over a decade back, the Indian power sector looked like one of the most interesting investing opportunities. Expectations of high growth, huge power deficits and grand government plans…
Tracking the un-trackable with GTM
Tracking is essential for any digital marketer trying to increase web performance. If you can’t track a form, popup, purchase, or widget on your site, then how can you know…
10 Visual Marketing Ideas That Drive Results for Small Businesses
Finding customers for your products or services is challenging, especially if you’re starting a business. You must be creative and innovative with your marketing strategies to catch people’s attention. But…
5 Yelp facts business owners should know (but most don’t)
If you ever want to hear a business owner rant, just grab some popcorn and casually bring up Yelp. The mere mention of the controversial company’s name generates a range…
Who won at this year’s British business Awards 2022?
Supermodel-turned-businesswoman Caprice Bourret hosted our British Business Awards 2022 last Thursday at London’s prestigious King’s Place venue. This year we received over 450 nominations from 355 companies across the UK.…
Q4 Marketing Deep Dive | Fidelitas Podcast
In Episode 126 of the Lion’s Share Marketing Podcast, Tyler and Jon discuss the latest news: Facebook introduces Make-A-Video, an AI tool that generates videos from text. They talk about…