Your winning CTV advertising strategy in 2023
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV…
How Setting up Your Zymplify Workbench can Help Generate SUCCESS
Introduction We created the workbench feature within Zymplify to provide an overall view of how aspects within the platform are working and performing for your business. The workbench area of…
FTX and the Problem of Unchecked Founder Power
Startup founders typically face a fundamental tradeoff: They can grow the company, increasing its value and the value of their shares, but to do so they must give up some…
River City Girls 2 launches on December 15
Did you miss a session from GamesBeat Summit Next 2022? All sessions are now available for viewing in our on-demand library. Click here to start watching. WarForward announced today that…
Why LinkedIn Ads Are Important
LinkedIn, as a professional networking platform, has business credibility. With LinkedIn ads, you can generate leads, drive website traffic, and build brand awareness with an audience of more than 850…
Hit It & Quit It with Brooke Daniels, Melanie Greenough, & Scott J. Miller » Succeed As Your Own Boss
Brooke Daniels has over a decade of experience in tech startups and venture capital, and she’s the director of Salesforce Ventures and CEO of Daniels + Co., a business strategy…
Disney’s strategy, ad spending to highlight challenging media market in 2023 (NYSE:DIS)
Drew Angerer As 2022 comes to a close, the outlook for major media companies and their revenue in 2023 is seen as being challenging as more streaming TV options battle…
Respectful Disagreement About Sanctioning Russia
I’ve written two blog entries over the last two weeks (here and here) arguing in favour of the business community imposing sanctions on Russia, in response to Russia’s unprovoked attack…
Effectively Plan and Manage Large-Scale Tech Event
Facebook Twitter LinkedIn We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. How can we ensure things run as smoothly…
3 Essential Reasons Why Your Team Needs a Video Sales Strategy
August 8, 2022·5 min read If your team doesn’t have a video-powered sales strategy, you’re letting opps slip through your fingers. Discover three essential benefits that come from building video…