Tanduay’s Export Business Doubles Growth in 20213 min read
NEW YORK, March 25, 2022 /PRNewswire/Tanduay’s abroad enterprise ongoing its advancement trajectory in 2021, buoyed by its new partnerships with foremost distributors.
Last 12 months alone, it signed partnerships with United States’ Hensley Beverage Corporation in Arizona, Horizon Beverage Team in Massachusetts, and Romano Beverage in Illinois. It also inked distribution promotions with Kreyenhop & Kluge for Germany and Alcobrands for Belgium, the Netherlands, and Luxembourg.
As of this composing, Tanduay is offered in 12 U.S. states and the territory of Guam as very well as in the countries of China, Singapore, Australia, the United Arab Emirates, Belgium, the Netherlands, Luxembourg, and Germany.
“2021 has been yet another great calendar year for Tanduay. We have expanded into new markets and obtained additional global recognition for our solutions. We hope to proceed with this development momentum in 2022,” said Lucio Tan III, Tanduay President and Main Functioning Officer. Tan assumed management of the business in late 2019, steering the corporation during the pandemic.
New Partnerships, Far more Markets
In 2017, below the management of previous Tanduay President, Lucio “Bong” Tan, Jr., the enterprise started an intense worldwide advertising expansion that continues till this working day.
“Plans are underway to expand in Canada, the United Kingdom, and Costa Rica this year. Conversations are also becoming held to bring Tanduay to other nations,” Tan uncovered.
In line with its move of capturing new markets, Tanduay likewise entered into partnerships with three groups from the National Basketball Association (NBA) in 2021.
The brand name presently had an current partnership with the Golden Point out Warriors prior to signing new agreements with the Minnesota Timberwolves, Phoenix Suns, and Milwaukee Bucks. Tanduay is now the only Filipino brand name to be a associate of four major NBA groups.
For the reason that of these partnerships, Tanduay produced much more awareness among NBA followers from across the globe. It also gave Tanduay the chance to give the teams’ admirers a flavor of Tanduay, as it opened its personal bars at the property arenas of the Timberwolves (Focus on Center), Suns (Footprint Heart), and Bucks (Fiserv Forum) previous year.
Tanduay also continued to gain additional international awards and recognition. It was named the World’s Number 1 Rum by Beverages Intercontinental Journal as it outsold other rum makes for the fourth consecutive 12 months.
It also acquired a Brand of the 12 months award from the London-based mostly World Branding Awards for the seventh consecutive calendar year. For 2021, Tanduay was the only manufacturer to acquire the distinction under the Alcoholic Drinks – Rum Class.
Tanduay attained a overall of 23 global awards for its unique products last calendar year. Ten of these are gold medals and two are double gold medals. Tanduay was also declared the Philippine Distillery of the Year for 2021 by the New York Intercontinental Spirits Competition.
Seeking Ahead to One more Progress Calendar year
“The 1st two months of 2022 have been great for Tanduay. Our local and global organization are the two carrying out effectively, and we hope to carry on this efficiency for the relaxation of the yr,” said Tan.
Tanduay has been in business for additional than 167 years. It started out out as a tiny distillery, and has because expanded to turn into one particular of the Philippines’ most profitable rum brands. It continues to remain forward of the match inspite of the entry of new regional rivals and intercontinental rum items.
It owns and operates the greatest distillery in the country. Tanduay at present has additional than 120,000 oak barrels in its arsenal with a ability of roughly 24 million gauge liters — enforcing its ability to fulfill the demand from customers of various markets around the globe.
Meida Get in touch with
Small business Enhancement Supervisor
Tanduay Manufacturers Global
+1 (714) 588-6760
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